What can't work is to act like the last 15 years never happened, that we are still operating in the old content economy as opposed to the new linked economy, and that the survival of the industry will be found by "protecting" content behind walled gardens. We've seen that movie (and its many sequels, including TimesSelect). News consumers didn't like them, and they closed in a hurry. And the answer can't be content creators attacking Google and other news aggregators.
And here's a vision of the future if Arianna is ignored, "It's 2012 and news is no longer free" -- as summarized by Jean in a blog post.
Devon blogged about efforts by German media companies to collect royalties for posting of it's content.
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